Meet Sky Cowans
CREATOR OF SKY LIFE
Hi, I’m Sky!
I’m a video creator and community builder exploring the world of wellness, spirituality, and alternative lifestyle and sharing what I learn along the way. Through this journey, I’ve built a global community of curious seekers known as the Vibe Tribe and a movement of conscious creators called the Soul Creators. My mission is to awaken presence, curiosity and connection, and to inspire more heart-centered, soul-led content within the digital dimension.
The Journey of Sky Life
WELLNESS ENTHUSIAST ✹ SPIRITUAL SEEKER ✹ CONTENT CREATOR
For as long as I can remember, I’ve been deeply curious about health, wellness, and what it means to live a truly fulfilled life. My journey has taken me from being a competitive soccer player, obsessed with achievement, to battling unhealthy patterns, to the news industry and making viral videos, to finally aligning with my soul and creating my dream life as a conscious content creator.
Growing up, I was laser-focused on how to perform better and look “perfect.” But this pursuit quickly spiraled into orthorexic behaviors, self-doubt, and burnout. By college, I was juggling way too many responsibilities, running on empty, and losing touch with myself. I felt like my worth was tied to how much I achieved and how hard I worked, and it was exhausting.
SOMETHING HAD TO CHANGE...
I found myself working in the news industry — a path I thought would be fulfilling, only to discover it was the opposite. While I learned valuable skills in filming, editing, and storytelling, I was creating content that drained me rather than inspired me. It was soul-crushing. I felt disconnected, lost, and anxious. Every day was a grind, and I couldn’t shake the feeling that I was meant for something more.
I kept searching for that "something more" and eventually landed at BuzzFeed, where I learned how to create viral videos. We’re talking hundreds of millions of views — yet, even with all that success, it still felt empty. I was creating for clicks, not for connection. After BuzzFeed, I worked for a popular YouTuber and a global fitness brand, but again, I wasn’t creating from my soul. Each step in my career felt like I was moving further away from myself, and I knew I couldn’t keep living like this.
FINALLY, IN 2018, I DECIDED TO TAKE THE LEAP!
I launched my own YouTube channel, Sky Life, to create content that was meaningful to me — about wellness, spirituality and alternative living, and to share what I was learning with others. It was terrifying, but it was also the best decision I’ve ever made. Sky Life became my way of living my purpose, creating content that inspires curiosity, spiritual expansion, and connection. It wasn’t about the views anymore; it was about creating from my heart.
Since then, my journey as a creator has been full of ups and downs, but I’ve learned so much. I’ve figured out how to grow an audience, generate millions of views, and turn my passion into a thriving full-time career, all while staying true to myself. And now, I’m on a mission to help others do the same.
Over the years, I’ve heard from so many of you who feel called to share your unique voice, gifts, and art with the world, but don’t know where to start or how to do it in a way that feels authentic. That’s why I created the Soul Creator Community — a space for aspiring conscious creators to clarify their brand, unleash their expression, and grow their audience with purpose and integrity.
Together, we’re redefining what it means to create in the digital dimension, building a movement of Soul Creators who are sharing their gifts and changing the world one video at a time. I’m so grateful to be on this journey with you, and I can’t wait to see the magic we’ll create together.
Love.
Sky X
The Sky Life Philosophy
Mind-Body-Soul Presence
True wellness goes beyond physical health – it’s about aligning the mind, body, and soul through deepening into the present moment and cultivating your intuition.
Inner Child Curiosity & Expression
Let your inner child lead the way and express who you truly are. Allow yourself to play and experience the world with an open and curious mind.
Community & Connection
Life’s experiences are meant to be shared. We need each other! Join the Vibe Tribe and connect with like-hearted seekers.
The Vibe Tribe Community
Sky Life is more than a platform – it’s a community of curious seekers. Together, we explore what it means to live a vibrant life beyond our wildest dreams.
Watch My Journey
Explore a curated selection of my latest videos that offer a glimpse into my world. Check out topics on the Sky Life YouTube Channel, including healing modalities, lifestyle adventures, and interviews with inspiring thought leaders.